Early this week Puma made a huge announcement that Rihanna will now be the brands creative director! The seven time Grammy award winning artist will take on creating a fitness/ training line for Puma. Riri flew into Puma’s headquarters Monday night to meet with the creative team, the meeting consisted of picking out fabrics, colors and her anticipation of where the brands next season collection will go.
“I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernize it by highlighting the classics and going from things that make Puma Puma — give it a youthfulness, make it hip, basically [make it] Rihanna”.