The team over at Calvin Klein is now second guessing the decision to use Kendall Jenner to front the fashion brand’s campaign.
The founder of the company argued that models should not be chosen to be the face of a campaign based on how many followers they have on social media. When speaking at Savannah College of Art and Design, the 73-year-old said, “Now, models are paid for how many followers they have. They’re booked not because they represent the essence of the designer, which is what I tried to do — they’re booked because of how many followers they have online. I don’t think that, long-term, is going to work. I don’t think that’s a great formula for success for the product you’re trying to sell.”
When asked his thoughts on Jenner specifically, he stated, “You know, I’m really not that familiar with it. I’m honestly not. I’m sure she’s a lovely young woman. It’s not the kind of thing I would have done, even today.”
A person who Klein is very fond of is Justin Bieber! “When [I say] I like Justin Bieber in the Calvin Klein Underwear [campaign], it’s because I like him — not because he’s got millions of followers,” Klein said. “Just putting any old clothes on Kim Kardashian, long-term, isn’t going to do a thing.”
Tough words from a true fashion OG!